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How To Create Quality Blog Content To Build Your Brand

Content Marketing service While content creation and sharing are not high-Return On Investment (ROI) marketing actions, they can greatly increase brand, product, and service awareness while providing an avenue to improve your digital presence and social proof your company. Not sure if blogging is for you? Check out more reasons why your business should be […]

Must Have Social Media Platforms For Any Business

Social Media Marketing Social media has become a multi-billion dollar industry. People are constantly on their smartphones (and sometimes, other portable devices) engaging in social media in some way. Social media has greatly impacted the way the world learns, finds, and communicated with each other—and companies. Because of this, marketing on and through social media […]

The 4 Social Media Platforms You Forgot About That Can Help Your Business

Social Media Marketing When most businesses think about social media marketing, they think Facebook ads and Instagram posts, maybe even a Tweet or two in order to stay connected and relevant to their audience. While these may be the largest and most used social media platforms, there are several others that are just as popular […]

The 4 Skill Sets It Takes To Build An Effective Website

A website serves one primary purpose, to generate business. In order to do that, a website must accomplish two specific things: 1) BE FOUND BY SEARCH ENGINES - To achieve this, the website must be coded according to industry best standards, contain appropriate content, and engage human visitors. Search engines will read your website code, […]

The Popularity Of Voice Search And What It Means To Your SEO Practices

One of the big changes making an impact in the world of digital marketing right now is the widespread use of voice search. Over the past few years, the use of smartphone assistants and devices like Alexa and Siri has skyrocketed. These items can make great gift ideas for the holidays, because their utility is […]

Can’t Miss SEO Tips For Small Business Owners

If you were to go to the Internet and research SEO tips to help the small business owner, you could find upwards of 50 or more ‘pointers’ for improving your ranking in Google’s index for Internet searches. However, instead of overwhelming yourself, here are three areas you will want to address for SEO improvement. Create […]

When To Hire A Marketing Company

Unless you work for a company that has their whole marketing “mix” in place, one of the questions you will need to answer—at some point going forward—is this: When is the right time to hire someone to help with marketing? And since online marketing is the obvious choice to reach the largest number of people […]

Checklist For Writing Your “About Us” Page

The ‘About Us’ page of your website is an opportunity to be—for lack of a better term—human. On this page you can try and connect with customers who value hard-working, honest entrepreneurs such as yourself, or your entire company. Below is a checklist of points and factors you want to include to optimize the effectiveness […]

Is Guest-Blogging Still Important To Do In The '20s?

Believe it or not, there are still some definite benefits to guest blogging on major online publications and industry sites. Guest blogging, by definition, is a method used by those who create and host blogs themselves to increase traffic to their sites.  Guest bloggers offer their talents to write content for other, similar-subject blogs in their industry as guest bloggers. […]

How To Write Content That Delivers Results You Want

Is Your Content Delivering the Results You Need? Possibly, you’ve constantly heard that “content is king” in the world of SEO. However, exactly what does that mean when you sit down, marketing strategy in hand, and hammer out what you’re going to put on today’s Worldwide Web. You have a vague idea of what ‘content’ […]

7 Reasons Why Businesses Should Be Blogging

Blogging continues to provide an effective way of developing an online web presence and putting forth a powerful marketing strategy for your brand. Creating strong blog content can provide you that key “bridge” to your audience and their needs, bringing awareness of your brand while providing relevant information to your target audience. Here are 7 […]

Reasons Why Your Brand Blends In Too Much

Have you ever stopped to think about a brand that jumped out at you, seemed pleasing to the eye, and low and behold, you felt okay in granting that brand your trust—and your purchase? All this is part of branding and brand building. Some of the corporate giants that are most well recognized by their […]

1% Increase HERE Equals 16% Increase In Revenue

Increasing Marketing Efforts Will Greatly Impact Your Conversion Rate A conversion rate is a calculation used by website owners and advertisers to contrast the total number of guests who visit a website to the number of those who become paying clients, supporters, or an interested lead. Conversion rates are incredibly useful to website owners and […]

MerchantSide vs Wix vs Squarespace vs Freelancer

All businesses need a website—it is the new generation’s way to verify if a business is legitimate and to find more about the business and its services before initiating contact. In fact, 92 percent of consumers visit a company or brand’s website solely to check out the company (with no buying intent). Regardless of your […]

How To Get Your Target Audience To Stay On Your Page Longer

Unfortunately, most webpages are not actually captivating to their targeted audience. Many times, consumers will page-hop until they land on a website that gives them an immediate impression that the company being represented can help them to accomplish whatever task or mission they are on. Regardless of your industry, service, or products, a website is […]

What is ‘Conversion Optimization’?

    How To Create Quality Blog Content To Build Your Brand

    Content Marketing service While content creation and sharing are not high-Return On Investment (ROI) marketing actions, they can greatly increase brand, product, and service awareness while providing an avenue to improve your digital presence and social proof your company. Not sure if blogging is for you? Check out more reasons why your business should be […]

      Must Have Social Media Platforms For Any Business

      Social Media Marketing Social media has become a multi-billion dollar industry. People are constantly on their smartphones (and sometimes, other portable devices) engaging in social media in some way. Social media has greatly impacted the way the world learns, finds, and communicated with each other—and companies. Because of this, marketing on and through social media […]

        The 4 Social Media Platforms You Forgot About That Can Help Your Business

        Social Media Marketing When most businesses think about social media marketing, they think Facebook ads and Instagram posts, maybe even a Tweet or two in order to stay connected and relevant to their audience. While these may be the largest and most used social media platforms, there are several others that are just as popular […]

          The 4 Skill Sets It Takes To Build An Effective Website

          A website serves one primary purpose, to generate business. In order to do that, a website must accomplish two specific things: 1) BE FOUND BY SEARCH ENGINES - To achieve this, the website must be coded according to industry best standards, contain appropriate content, and engage human visitors. Search engines will read your website code, […]

            The Popularity Of Voice Search And What It Means To Your SEO Practices

            One of the big changes making an impact in the world of digital marketing right now is the widespread use of voice search. Over the past few years, the use of smartphone assistants and devices like Alexa and Siri has skyrocketed. These items can make great gift ideas for the holidays, because their utility is […]

              Is Guest-Blogging Still Important To Do In The '20s?

              Believe it or not, there are still some definite benefits to guest blogging on major online publications and industry sites. Guest blogging, by definition, is a method used by those who create and host blogs themselves to increase traffic to their sites.  Guest bloggers offer their talents to write content for other, similar-subject blogs in their industry as guest bloggers. […]

                How To Write Content That Delivers Results You Want

                Is Your Content Delivering the Results You Need? Possibly, you’ve constantly heard that “content is king” in the world of SEO. However, exactly what does that mean when you sit down, marketing strategy in hand, and hammer out what you’re going to put on today’s Worldwide Web. You have a vague idea of what ‘content’ […]

                  7 Reasons Why Businesses Should Be Blogging

                  Blogging continues to provide an effective way of developing an online web presence and putting forth a powerful marketing strategy for your brand. Creating strong blog content can provide you that key “bridge” to your audience and their needs, bringing awareness of your brand while providing relevant information to your target audience. Here are 7 […]

                    1% Increase HERE Equals 16% Increase In Revenue

                    Increasing Marketing Efforts Will Greatly Impact Your Conversion Rate A conversion rate is a calculation used by website owners and advertisers to contrast the total number of guests who visit a website to the number of those who become paying clients, supporters, or an interested lead. Conversion rates are incredibly useful to website owners and […]

                      How To Get Your Target Audience To Stay On Your Page Longer

                      Unfortunately, most webpages are not actually captivating to their targeted audience. Many times, consumers will page-hop until they land on a website that gives them an immediate impression that the company being represented can help them to accomplish whatever task or mission they are on. Regardless of your industry, service, or products, a website is […]