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The 4 Skill Sets It Takes To Build An Effective Website

A website serves one primary purpose, to generate business. In order to do that, a website must accomplish two specific things: 

BE FOUND BY SEARCH ENGINES

To achieve this, the website must be coded according to industry best standards, contain appropriate content, and engage human visitors. Search engines will read your website code, use complex algorithms to determine where your website should rank, and then monitor and gauge human behavior on your website to validate what it believes (it’s algorithm).

CONVERT VISITORS INTO PAYING CUSTOMERS

Up to 83% of consumers visit a company’s website before making a spending decision. Your website is the final destination for most online and offline marketing efforts. Furthermore, a website is often the first impression made upon a potential client; so, it must be engaging, concisely informative, visually appealing, and with strong calls-to-action in order to convert a visitor into a customer.
This is why your website must be expertly designed for people and coded for search engines. A properly built website, one that generates leads and revenue, requires 4 different skill sets.
  1. A marketer to understand who is coming to your website, why they are there, and what’s important to them.
  2. A graphic artist who will layout the website so that it is easy to navigate and is visually appealing.
  3. A professional writer who writes sales copy and verbiage that answers people’s questions and entices them to take action.
  4. A coder to build the website so it works well, without bugs, without hack vulnerabilities, and with coding that is understood by Google and Bing.

MerchantSide Marketing Group is comprised of over a dozen talented specialists, each with a primary focus in one of the four necessary skill sets for creating an effective website. Working together, our teams perform a market analysis to determine who your customers are and develop a website specifically geared to getting their attention and encouraging them to make a desired action—whether that is to schedule an appointment with you, purchase a product, make a donation, or register for your informational newsletter.  

Hiring a freelance web designer, or using a DIY website builder are both options that lack one or more of the four fundamental skills needed. Don’t waste your time or money having a basic website. Opt for a custom, well-worded, and well-coded site specifically designed with your customer and your business goals in mind.

marketer

A marketer to understand who is coming to your website, why they are there, and what’s important to them.

graphic artist

A graphic artist who will layout the website so that it is easy to navigate and is visually appealing.

professional writer

A professional writer who writes sales copy and verbiage that answers people’s questions and entices them to take action.

Coder

A coder to build the website so it works well, without bugs, without hack vulnerabilities, and with coding that is understood by Google and Bing.
Design & Development Services

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