A website serves one primary purpose, to generate business. In order to do that, a website must accomplish two specific things:
MerchantSide Marketing Group is comprised of over a dozen talented specialists, each with a primary focus in one of the four necessary skill sets for creating an effective website. Working together, our teams perform a market analysis to determine who your customers are and develop a website specifically geared to getting their attention and encouraging them to make a desired action—whether that is to schedule an appointment with you, purchase a product, make a donation, or register for your informational newsletter.
Hiring a freelance web designer, or using a DIY website builder are both options that lack one or more of the four fundamental skills needed. Don’t waste your time or money having a basic website. Opt for a custom, well-worded, and well-coded site specifically designed with your customer and your business goals in mind.