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Marketing

Most people have heard the phrase “content is king”—or arguments made against this—when discussing the latest topics about digital media and developing website content. While Google is ever-changing the playing field for digital marketers at a constant pace, how you go about writing your web content is still as important as ever. 

Most people have heard the phrase “content is king”—or arguments made against this—when discussing the latest topics about digital media and developing website content. While Google is ever-changing the playing field for digital marketers at a constant pace, how you go about writing your web content is still as important as ever.

As content developers, we aren’t just saying this to counter those who disagree about the value of content but rather because we have seen what content marketing has done for clients and have seen the trends of digital media predict an increase in the need for web content to keep websites ranking and relevant. Content is King (or Queen!) and is here to stay.

As content developers, we aren’t just saying this to counter those who disagree about the value of content but rather because we have seen what content marketing has done for clients and have seen the trends of digital media predict an increase in the need for web content to keep websites ranking and relevant. Content is King (or Queen!) and is here to stay.

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We found from extensive research, you need to make sure the following is happening with the content you publish on the Internet:
  • 1

    Keep content coherent. Just as you wouldn’t read a book if the topic gets scattered all over the place (hard to follow), Google really doesn’t want to find inconsistency throughout your descriptions, articles, and display text. The major search engines now use a method of testing your copy for coherency.
  • 2

    Your words and content need to be relevant. By this, the experts—including Google—will tell you that your article needs to relate as closely as possible to Internet queries. When someone uses keywords to find something related to what you’re offering, that word should relate well with your content. Thus, keep your content focused on a specific topic, if possible, and keep the “argument” moving in a logical direction.
  • 3

    Don’t overuse keywords. No one will be impressed, least of all—Google bots. Your copy will become hard to understand if you’re just throwing in tech words, buzzwords, and other keywords in your article. When used wrongly, the reader won’t stay on your page largely because your article is failing to make sense and search engines may mark your page under “spam”.

1

Keep content coherent. Just as you wouldn’t read a book if the topic gets scattered all over the place (hard to follow), Google really doesn’t want to find inconsistency throughout your descriptions, articles, and display text. The major search engines now use a method of testing your copy for coherency.

2

Your words and content need to be relevant. By this, the experts—including Google—will tell you that your article needs to relate as closely as possible to Internet queries. When someone uses keywords to find something related to what you’re offering, that word should relate well with your content. Thus, keep your content focused on a specific topic, if possible, and keep the “argument” moving in a logical direction.

3

Don’t overuse keywords. No one will be impressed, least of all Google bots. Your copy will become hard to understand if you’re just throwing in tech words, buzzwords, and other keywords in your article. When used wrongly, the reader won’t stay on your page largely because your article is failing to make sense and search engines may mark your page under “spam”.
Basically, we want to create content for your organization that builds your credibility and establishes your authority in your industry. To do this, your approach needs to be focused for search engine reasons. Also, the content should be created in simple terms that are comprehensible to your target audience and titled in a manner that invites engagement, provokes curiosity, and/or attracts search engine traffic. Once content is created it should be posted to your blog and promoted across all social media channels and content sharing platforms. 

PAYMENT OPTIONS FOR
CONTENT MARKETING

1 article per month

$ 50

Per month

2 articles per month

$ 100

Per month

4 articles per month

$ 200

Per month