If you were to go to the Internet and research SEO tips to help the small business owner, you could find upwards of 50 or more ‘pointers’ for improving your ranking in Google’s index for Internet searches. However, instead of overwhelming yourself, here are three areas you will want to address for SEO improvement.

The value of blogging is already well established. Blogs drive traffic to your primary site, help you target potential customers, and let you gain credibility as an expert in your area of expertise—among other benefits. A well-focused blog article can draw readers in, educate them toward making a better buying decision, and even cultivate increased demand for your product or service. But you’ll need to start one, add content periodically to keep it fresh and relevant, and promote and use links to drive readership to that space from time to time. This is certainly not a quick-fix strategy, but serious marketers who possess an intent to succeed know that publishing blog material online is a must-do strategy!

People want quality information when they search, and they don’t want to read tons of verbiage before they find what they’re looking for.

• Be concise. A lot of words aren’t going to help your Google ranking or build readership.
• Be thorough. Comprehensive coverage of any topic gets more success from Google’s ranking software than coverage that skips around, leaves out important information, or leaves readers confused and dissatisfied. Develop your content as if you were going to use it personally to quickly find specific information. Keep the article focused on that primary topic of interest to your audience. Finally, it won’t hurt to learn about SEO writing tricks to include in your text such as long-tail phrasing or using keyword proximity.