Digital advertising, if done correctly, needs to also include the use of social media advertising (SMA) if you’re going to see best results. Social media advertising as a platform allows advertisers to target certain groups or ‘communities’ because of the analytics involved. Simply stated, you can find and engage specific groups of potential customers through platforms such as Facebook, Twitter, and Instagram. In the process, you can establish trust because a ‘relationship’ is being formed. Like a few other digital options out there, the pricing is based on a number of factors; one such way is Cost Per Click (CPC), just one of the models you will want to consult with us about. Speak with us today and we’ll go over the value and how pricing works in the oh-so-important area of social media marketing.
Remember, in all worthwhile digital campaigns, we are out to achieve garnering relevant traffic that causes conversions for your business. And ‘conversions’ are when viewers/visitors to your site or ad actually do what you want them to do—not just click in and move on. MerchantSide Marketing wants you to experience conversions, and sales!