Iterate, emphasize and repeat:
This tip is otherwise called “consistently be trying.” The content, imagery, and general messaging for your website and marketing should be unified. The following should be the same across all marketing efforts (website, social media, print, vehicle wraps, etc.). Not only does this ensure a clear message of your business and services, but it is also good branding.
Your business logo
Your contact information
What sets your company apart from competitors
Your design theme
Addressing customer pain points
At the end of the day, if your site doesn’t answer the following, then your website could use some work. How much, depends on the extent of your answers to the below.
Have I clearly defined my product or service?
Does my content address the questions most visitors will likely have about my product/service?
Have I backed up my claims with evidence (case studies, testimonials, years of experience, etc.)?
Does each page of my website have a clear call to action—and is it easy to notice?
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