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Unfortunately, most webpages are not actually captivating to their targeted audience. Many times, consumers will page-hop until they land on a website that gives them an immediate impression that the company being represented can help them to accomplish whatever task or mission they are on.
Regardless of your industry, service, or products, a website is a major source for converting prospects into leads and leads into conversions. So, how do you build a website? What should go on it? What should it look like?
Here are a few tried and true fundamentals you can use to not only help capture your target audience’s attention, but also keep them engaged on your website longer—and ultimately convert them into paying customers.
Make Your Solution To Their Problem Clear, Immediately
When using a search engine on the internet, most consumers are looking for a specific problem or issue to be solved. If a potential consumer arrives on your website after searching their need, and the landing page they are brought to does not make it immediately clear what your business does or how you can provide a solution to their problem/satisfy their need, then they will quickly leave your page to find a competitor's website that does make this message clear.
Even if your business could have done a better job resolving their issue, you will lose potential customers if your website cannot accurately portray what your business does and how it does it better than competitors.