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SOCIAL MEDIA MARKETING

Done-For-You

Branded, original, fresh, daily posts starting at only $99/Month

Gain new followers
Increase post engagement
Demonstrate expertise
Build relations

Every post is made with a specific intent and a measurable, desired outcome

Strategy
EXACTLY HOW, WHAT, AND WHEN WE POST FOR YOU

Like Drivers
Comment Drivers
Share Drivers
Traffic Drivers
Relationship Builders
Credibility Builders
Presence Builders
Promotional Posts

LIKE-DRIVERS

Posts that encourage people to leave a comment or that promote conversation so subscribers see more posts in general.

We use like-drivers all the time, but mostly when followership is low. Likes are a low-value form of engagement for most algorithms, but in platforms like Facebook, it allows us to invite post-likers to become page-likers.
General tips and guidelines:
  • The best performing posts are ideal for boosting.
  • Can be images, quotes, or stories that are motivational, inspirational, heartwarming, or humorous.
Additional examples include:
  • Holiday posts
  • What I do vs. What people think I do
  • Like if you...

COMMENT-DRIVERS 

These types of post are generic “feel good” image or video posts that are super-easy to “comment” and move on.

General tips about Comment Drivers:

  • Should never be done on new channels or an account with a low following.
  • Invite commenters to become page fans (FB).
  • Boost your best performing posts.

These types of posts may include:

  • Quizzes, trivia questions & surveys.
  • This or that?
  • Quote this image.
  • Open ended questions.
  • Fill in the blank posts such as:
    • Name someone who ______.
    • I am ______!
    • The best thing about ______ is ______!

SHARE DRIVERS

Generic posts with calls-to-action
to share post for increased exposure & likes.

General tips for Share Drivers:

  • Use mostly when followership is low.
  • Target & reward your sharers.
  • Boost you best performing posts.

Examples of these types of posts include:

  • Share if you agree.
  • Share this to someone's timeline and change their day!
  • Share to make a difference!
  • Share to friend who ____.

WEB TRAFFIC DRIVERS

Any partial content from your website that leaves followers wanting more. What they should want is more content they can only get from your website.

General tips when using posts to drive website traffic:

  • Use any time (they're always a good post)!
  • Ensure your website is optimized.
  • Increases visibility and brand familiarity.

A great example:

"I hate painting, but tip number 4 has forever changed the way I do it. Check out all other tips at www.MySite.com/17-painting-tips
#PaintingHacks"

RELATIONSHIP BUILDERS

Public posts to praise or promote a person with whom you want to build a relationship.

Generally, these types of posts should be used infrequently in order to maintain the potency of such a post. These types of posts can generate:

  • Higher impact (and higher risk).
  • Target referral sources and influencers.

CREDIBILITY BUILDERS

These have low engagement but demonstrate & position you as an expert.

General tips for Credibility Building Posts:

  • Important for low-trust or high-complexity businesses.
  • Use with mention or a question for referral generation.
  • Never boost these posts.

PRESENCE BUILDERS

Post meant to have no significant engagement but demonstrate high levels of activity to increase visibility.

The types of posts can help keep you relevant and to “make an appearance” in someone’s feed. You should only boost accidentally successful posts.

Examples of these types of posts include image-based posts, with or without text (e.g. memes, photos, etc.) that are:

  • Funny
  • Relevant to your services
  • Ironic
  • Trending

PROMOTIONAL POSTS

Any post that promotes a product, service, event, etc. Often, without directly asking for the sale.

These posts are:

  • Ideal for boosting.
  • Should be creatively varied.

If they don’t generate a response it’s too soon, too frequent, or not a good promotion.

PAYMENT OPTIONS FOR 
SOCIAL MEDIA MARKETING (SMM)

Add Another Network

$ 25

Per Month

Add any additional network of your choice (Twitter, LinkedIn, Instagram, or Pinterest) Same content as core plan.

Scheduled Posting

$ 99

Per Month

1 daily post, 3 times per week (English or Spanish) based on your selected schedule, to any network of your choice of Facebook, Twitter, Linkedin, or Pinterest.

Daily Posting

$ 99

Per Month

1 daily post, 7 days a week, 365 days a year (English or Spanish) to any network of your choice of Facebook, Twitter, LinkedIn, or Pinterest.

Boost

$ 50

Per Month

We spend $50 per month boosting the best performing posts to boost performance of your channels – highly recommended for pages with less than 1k followers.