1. Lack of a memorable and unifying symbol.
A lot of small business entrepreneurs think a logo to represent their enterprise should be either A) cute, B) simple, C) easy on the eye and not complicated, D) memorable, OR E) visually represent what the company is about. Outside of ‘cute,’ what if you were to learn from top-level marketing executives that big companies strive for “all of the above.”
Without the resources of a large corporation, how can a small business owner come up with a symbol (logo) that tells something useful about their business while still remaining memorable? One tip is to consult a marketing agency who offers both proven design skills and a knowledge of marketing basics.
Then, the owner should collaborate, and sample draft a variety of possible designs before deciding on a final logo. Others’ opinions on the final drafts can be highly useful too—and provide a great opportunity to connect with your target audience by asking for their input.
But whatever you do, make sure the appearance of your logo conveys a message—or two—about your business. For example, if you run a cleaning business, the logo should communicate the importance of cleanliness to the owner and to the customer. Of course, there are probably a hundred ways to communicate that in an image. But a strong logo is a big piece to the branding puzzle. Be sure to take the time necessary to produce a strong, effective image that will help you stand out amidst the clutter.
2. Your brand doesn’t communicate a clear value to the consumer
3. Your brand isn’t built to convey trust.
4. You are not promoting your brand on social media.
5. You aren’t engaging with your customers and potential buyers.