There are businesses that get excited because more visitors are coming to their site than they had expected. But the ‘conversion rate
’—those who actually stay on the site and eventually purchase an item or service—stays strangely low. In other words, the merchant is not witnessing the kind of results he/she wanted
when they built their website. Okay, so what does a business owner do now?
Possibly, the merchant failed to properly connect the brand they are offering to the content
they are putting on the Internet. If he/she is fired up about educating viewers regarding the playing field for, say, a certain brand of power tool, but never stays true to the purpose of promoting his/her brand as the best model, buyers might leave feeling informed, but possess little incentive (desire) to buy the brand this merchant wants to offer. In short, the merchant wasted money, time, and effort to try and engage potential customers because they failed to lay the necessary groundwork to gather more sales. This happens more often to merchants than you might believe. In fact, it happens a lot.
To have a sound Internet strategy you need to fully connect your brand to the outcome of what people will believe after reading all your content; at least, that needs to be your clear objective. If you do, and keep your content coherent, you will drive viewers toward sales, and you will notice how your revenues will spike!
Proven, experienced SEO
firms (like ourselves, just saying…) can help you set up a simple plan to gauge how well your blogs are performing and even take over in order to generate the results you’ve been aiming for. If you’re not seeing the kind of results you set out to achieve, we can help you plan a way to optimize those results.