A website serves one primary purpose, to generate business. In order to do that, a website must accomplish two specific things: 1) BE FOUND BY SEARCH ENGINES - To achieve this, the website must be coded according to industry best standards, contain appropriate content, and engage human visitors. Search engines will read your website code, […]

One of the big changes making an impact in the world of digital marketing right now is the widespread use of voice search. Over the past few years, the use of smartphone assistants and devices like Alexa and Siri has skyrocketed. These items can make great gift ideas for the holidays, because their utility is […]

If you were to go to the Internet and research SEO tips to help the small business owner, you could find upwards of 50 or more ‘pointers’ for improving your ranking in Google’s index for Internet searches. However, instead of overwhelming yourself, here are three areas you will want to address for SEO improvement. Create […]

Unless you work for a company that has their whole marketing “mix” in place, one of the questions you will need to answer—at some point going forward—is this: When is the right time to hire someone to help with marketing? And since online marketing is the obvious choice to reach the largest number of people […]

The ‘About Us’ page of your website is an opportunity to be—for lack of a better term—human. On this page you can try and connect with customers who value hard-working, honest entrepreneurs such as yourself, or your entire company. Below is a checklist of points and factors you want to include to optimize the effectiveness […]

Believe it or not, there are still some definite benefits to guest blogging on major online publications and industry sites. Guest blogging, by definition, is a method used by those who create and host blogs themselves to increase traffic to their sites.  Guest bloggers offer their talents to write content for other, similar-subject blogs in their industry as guest bloggers. […]

Is Your Content Delivering the Results You Need? Possibly, you’ve constantly heard that “content is king” in the world of SEO. However, exactly what does that mean when you sit down, marketing strategy in hand, and hammer out what you’re going to put on today’s Worldwide Web. You have a vague idea of what ‘content’ […]

Blogging continues to provide an effective way of developing an online web presence and putting forth a powerful marketing strategy for your brand. Creating strong blog content can provide you that key “bridge” to your audience and their needs, bringing awareness of your brand while providing relevant information to your target audience. Here are 7 […]

Have you ever stopped to think about a brand that jumped out at you, seemed pleasing to the eye, and low and behold, you felt okay in granting that brand your trust—and your purchase? All this is part of branding and brand building. Some of the corporate giants that are most well recognized by their […]

Increasing Marketing Efforts Will Greatly Impact Your Conversion Rate A conversion rate is a calculation used by website owners and advertisers to contrast the total number of guests who visit a website to the number of those who become paying clients, supporters, or an interested lead. Conversion rates are incredibly useful to website owners and […]

All businesses need a website—it is the new generation’s way to verify if a business is legitimate and to find more about the business and its services before initiating contact. In fact, 92 percent of consumers visit a company or brand’s website solely to check out the company (with no buying intent). Regardless of your […]

Unfortunately, most webpages are not actually captivating to their targeted audience. Many times, consumers will page-hop until they land on a website that gives them an immediate impression that the company being represented can help them to accomplish whatever task or mission they are on. Regardless of your industry, service, or products, a website is […]