The best way to bring visitors to your website is by gaining organic results. This simply means that your site earned its way—by having all key elements properly in place—up the ladder of listings. Just as you would want your business listed near the top in a phonebook (remember those?), we want people to notice your business first or at least as close to the top of that Google ranking as possible. Obviously, you don’t want people who search online to click 7 or 8 pages in to a search-engine directory before they find you, right?

When organic methods have been implemented but you'd like to see a faster conversion, you can pay to have your website placed at the top of search pages, above the organic-listed sites for specific industry, product, or service related keywords. 

Paid search advertising, or Pay-Per-Click (PPC) advertising, allows business owners like you to place their product in front of people who are already searching for it. Therefore, your chance of seeing that person convert to a paying customer, in many ways, is greater if you select ‘paid’ options for promoting.

Our SEO and PPC experts can show you which keywords that get clicked on more often, generate the most conversions, and can bring in those conversions at the lowest rate. 

As with any successful marketing strategy, building momentum and putting all the pieces together to get more views, and eventually conversions, takes time. We tell our merchants, that if followed are recommendations, they can expect visits and conversions to reach “significant levels”, generally, within 6 to 8 months.

While this timeframe may seem like a long time before getting results, it doesn't necessarily mean you won't have any results over that time.

In many cases, web traffic increases begin occurring with your first advertising campaign—it just may take a few months for the impressions and clicks to generate the desired conversions. Your PPC services can be more effective when paired with a new website that is built to visually appeal to your market with content and page meta data optimized for keywords. Paying to direct visitors to your site when it is not appealing or designed to encourage visitors to take buying action is a drain on your budget and can affect your overall digital advertising goals.