General tips about Comment Drivers:

• Should never be done on new channels or an account with a low following.
• Invite commenters to become page fans (FB).
• Boost your best performing posts.

These types of posts may include:

• Quizzes, trivia questions & surveys.
• This or that?
• Quote this image.
• Open ended questions.
• Fill in the blank posts such as:
  • Name someone who ______.
  • I am ______!
  • The best thing about ______ is ______!

General tips for Share Drivers:

• Use mostly when followership is low.
• Target & reward your sharers.
• Boost you best performing posts.

Examples of these types of posts include:

• Share if you agree.
• Share this to someone's timeline and change their day!
• Share to make a difference!
• Share to friend who ____.

General tips when using posts to drive website traffic:

• Use any time (they're always a good post)!
• Ensure your website is optimized.
• Increases visibility and brand familiarity.

A great example:

"I hate painting, but tip number 4 has forever changed the way I do it. Check out all other tips at www.MySite.com/17-painting-tips
#PaintingHacks"

Generally, these types of posts should be used infrequently in order to maintain the potency of such a post. These types of posts can generate:

• Higher impact (and higher risk).
• Target referral sources and influencers.

General tips for Credibility Building Posts:

• Important for low-trust or high-complexity businesses.
• Use with mention or a question for referral generation.
• Never boost these posts.

The types of posts can help keep you relevant and to “make an appearance” in someone’s feed. You should only boost accidentally successful posts.

Examples of these types of posts include image-based posts, with or without text (e.g. memes, photos, etc.) that are:

• Funny
• Relevant to your services
• Ironic
• Trending

These posts are:

• Ideal for boosting.
• Should be creatively varied.

If they don’t generate a response it’s too soon, too frequent, or not a good promotion.