Besides being able to share your knowledge and expertise with other site’s readers, it gives you some credibility and grants you wider exposure to an audience that probably never saw your company, offer, or content previously. At times, in the world of SEO planning, you need to think along the lines of “more is more” when it comes to spreading your influence. Whenever possible, take the opportunity to write on other sites as a “guest contributor” as well.

Guest blogging can drive traffic to your website and social media profiles by providing you an opportunity to direct customers there. While you may not be able to insert your own weblinks (or may be restricted by how many), you will likely be afforded an “if-you-want-to-follow” website link in your bio and introduction as a guest writer.

The best business blogs answer common questions their leads and customers have. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an authority in their eyes. Hence, trust is established. And of course, long-term relationships with customers are generally built on trust, first.

Also, when you contribute to the content of an established authority, like a much larger company that possesses a lot of credibility, you piggyback on their expertise and reliability, and if your statements have useful information to convey, you can derive inquiries from that larger company’s audience.

So, is guest-blogging an important practice for today’s digital marketer? The debate will continue as to whether the technique is now over-rated or whether it still yields results. But research is still indicating this much: for some marketers online, they are still not going to pass on it if they can help it.